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See all talk of strategy, but we really understand?

There are two types of strategy-business strategy and marketing strategy. Strategy, is at it’s core? “How will we achieve our objectives” But business strategy is very different sales strategy. I will leave their business strategy on the big boys, Tom Peters, Jim Collins and the rest.

We will talk about marketing strategy today. Because in our Sales Training Business offers companies a little time spent on marketing strategy. Yet it is precisely that which can drive huge sales and earnings growth. Sales strategy is the “how”? “What we are our customers and to acquire, is” Cold calling is a strategy. Direct mail is a strategy. Neither are optimal, but both can work. I prefer companies have a multi-point distribution strategy. And the “References” should always be a part of it.

Here is an example of one of our customers who came to our aid. />

My suggestion:

is my belief that a solid marketing strategy should things easier, not harder. So if you have 3500 customers, I would not even have a single phone call cold. I want to do a few things:

1 Perform a case study (White Paper)

Go back to the customer and not a “White Paper” on how to solve their business impact. Have a professional interview multiple people at the client, then get transcribed and put it in a 3-5 page study “.” Then take to study the offer and get it on the website (e-mail before it can be downloaded people) and it is your brochure. Take all the leaflets, puff, how good you are, and use the White Paper to do that for you, in the words of your customers. There are even companies that do White Papers (about 00).

2 Do you have a seminar (Invite User Forum) for your customers and prospects

Or have you invite your customers, their allies. I have yet to see a company that is selling their current customers everything they could. There seems to be so much “testosterone” around the conquest of the new bill, that we forget about simple ways to do it.

3 An educational strategy

I would not say half of your prospects know the scope of what you do, do not know how you think about your category of the solution. Therefore, education is in order. You need not educate them, how big are you (this is a common mistake), but on what kind of pain they can not without your solution should be feeling. Every marketing book says that people are on a continuum from ignorance to action. A station in this continuum is grasping sense to understand them, that they have a problem worth solving.

These are some of the many marketing strategies that we in our practice of helping sales teams increase revenue. I hope this can help.

(they do the same author) More Sales Strategy article

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