Posts Tagged ‘ Plan ’

Ch. 2 Developing Marketing Strategies and a Marketing Plan

Sunday, January 8th, 2012 - by admin - No Comments

From the book: Marketing by Grewal/Levy 2nd edition I DO NOT OWN THIS VIDEO IT BELONGS TO MCGRAWHILL Narrated powerpoints

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Video Rating: 5 / 5

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A Marketing Strategy Plan Using Paid And Free Advertising  

Saturday, November 12th, 2011 - by admin - No Comments

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Article by Gary Oakes









I have previously produced an article advising the need for a marketing plan if you felt you were sinking with internet marketing. This is so true. I also advised to take on two marketing strategies – one paid and one free/low cost.

Regarding the two marketing strategies, I would suggest the paid method was Pay Per Click and the free method being video marketing. Both methods are high converting so why not start off with these. Use both of these methods in your Marketing Strategy Plan.

Paid advertising

Start with PPC (Pay Per Click) and master this as this is the highest converting strategy. However, I would be selective with the search engines and may even consider avoiding Google in the early stages. Regarding paid methods, start with a small budget, test and tweak.

Do your keyword research, think about your audience (Avatar) and learn to write compelling ads that connect. Remember to track everything.

Work on two search engines to start off with. Once you start seeing results then fan out to more. Always keep an eye on your budget though.

For PPC start small, about 0 per month. When they start converting into money then raise the limit.

The best keywords to target are those with low competition and may even be in positions 4 to 8. This way your cost per click should be a lot lower.

Free marketing/low cost advertising

Video marketing is really on the increase and yes there is a lot of competition. This is free marketing although you may need to buy some equipment. Syndicating the videos will also have a cost.

Why video marketing? Because it is the easiest strategy. Article marketing is now too crowded.

YouTube for instance has loads of traffic through Google. Google loves video content and is the highest converting traffic search. If there isn’t a video on the first page for your product or service then there is the opening.

Video marketing is a good way to build your confidence and helps you to communicate more effectively.

What happens if you produced two videos a week for six months? This will equate to some 50 videos. There is a good chance you will have up to 10 leads per day with this quantity of videos.

Practise makes perfect, but your videos could stay out there forever. Provide content and value and you will get results so make this an integral part of your marketing.

Plan and execute. Your marketing plan should take into account:

• Your audience i.e. network marketers and broadcast to these people. • Great connecting ads• suitable domain names that attract people• Linking the domain names to the right websites. Be congruent and outrageous.

Every conversation, broadcast, emails, videos must make that connection to your chosen audience. Target peoples needs and desires – ads that resonate with other people.

Learn to do one thing a day. A person who chases two rabbits catches neither. Think about laser focusing.

When you get good at a marketing strategy then is the time work on others.

We can all aspire to achieve better things. It may be a case of changing direction and doing something you have never done, but always dreamt of. I’m helping people to think positively about the future and how best use their time. I believe that people can find a way within to pursue an idea and a vision. We all have the ability to take control of our lives, but many just don’t know it or know how.

My name is Gary Oakes and I have established a 3 in 1 solution to help anyone who is looking to start an income opportunity through the comfort of ones own home. Step 1 is to develop the passion and drive – set expectations. Step 2 is much about internet marketing techniques (free information). Step 3 provides an opportunity to work from home. The website is full of information and you will not see such valuable information contained all in one place to help you. The journey starts by following this simple link to Marketing Strategy Plan.

There is no commitment or expense to view the free material available to help you, and you never know, this might be the very thing you are looking for!



About the Author

I’m one of many jumping in on opportunities to find ways of working from home. I’m already establishing a business and this is being achieved by following an exciting and well pulled together internet marking system that will take anyone’s business to great heights and this is only the start of things to come. The great news is that I’m sharing what I consider to be the fundamentals to building a small business, whether at home or through brick and mortar. By the way, the information is free so take advantage of it today.











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Export market entry strategies – Successful Business Marketing Plan to thrive your customer base  

Monday, November 7th, 2011 - by admin - No Comments

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Article by Tradewindsglobal









Marketing company: Before conciliating on a marketing plan, understand your customer. A good marketing strategy will target a specific customer base, those who view your products or services as satiating a need or solving a problem. To advertise effectively, a small business marketing plan should square off the customer motivation in order to expand your customer base and maximize the repeat customers. Recognize what is special about your product or service and build on that uniqueness. Keenly watch the industry trends for additional services or products that may be of interest to your clients.

Direct response advertising allows a business to measure responses. It’s a sales strategy which necessitates an action for the customer to receive a discount, free gift, or free information. Use this information to build on effective advertising methods, and spifflicate the piteous methods. Fix the expiration date on your special offer to promote the prompt action. Direct response can be ramped up into almost any advertising method.

Phone books, magazines, and daily and weekly newspapers are advertising tools which carry the message into lots of homes. Circulars printed for a specific community are a good choice for a small business extending a personal and local service. Add a coupon, or a code that a caller or online buyer should enter to qualify for a limited time offer. Now you can assess the potential and the efficiency of your advertising strategy.

Internet is a powerful marketing tool which is a global communication tool. Websites and social media sites such as Facebook and twitter are used by millions every second of the day. When a customer visits your website, evoke an quick response with a link to click on, or a code to input, to receive a time limited offer for a free gift, or a discount on a purchase.

Telemarketing, Radio advertising and cable TV are advertising strategies which can reach out to thousands of potential customers. In order to track the versatility of a telemarketing program, the call should set up a sales appointment or ask for a purchase decision. Radio and TV advertising may require the customer to give the call letters of the station to receive a special offer. Television commercials reach a large amount of audience with demonstrations which stimulate desire. Add a special limited time offer for a quick response.

Offer your customers discounted services for bringing up new customers. Memorialize them by giving extra business cards and fliers which they can pass on to friends, neighbors, and coworkers. Cross advertise with businesses offering related services. Let them leave brochures marketing their services that you pass on to your clients and ask them to do the same for you. With a coupon included in the brochure you encourage quick action and can track responses.

Track the power of your direct mail advertising by including a coupon, or list a phone number with a code the caller provides. The code must identify to which advertisement the caller is responding. Catalogs can print a code to be requested when placing an order. Your customer is most likely to include the code in their order if a special offer is attached. Use this information to track customers preferred media for obtaining information.

Decipherable and concise advertisement concentrates on the Needs and wants of the customer. Solve a problem and create desire. Keep abreast of market trends and price your service or product competitively. An effective small business marketing plan uses direct response methods which can let the business to qualify and quantify the responses to their advertising strategy. With this information define and target your customer base. Expand your customer base while spending your advertising dollars wisely.

For more details about Trade US with world log on to http://www.tradewinds-global.com/



About the Author

Tradewinds Global is an award-winning export management and marketing company located in Honolulu, Hawaii. We serve as a bridge to connect companies, their ideas, products and services with Asian markets. By providing innovative solutions in web-based localized marketing as well as world-class account representation and consulting, Tradewinds Global connects world markets in a common language.











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Part 5: How to write a Business Plan to Raise Capital – Market Strategy  

Friday, March 18th, 2011 - by admin - No Comments

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Article by Len McDowall







In this continuing series of articles on how to write a Business Plan or Information Memorandum to raise capital, Part 5 discusses business plan content specifically ‘Market & Market Strategy’.

Market and Market Strategy

This is another important section of the business plan as it sets the scene for the rest of the plan by estimating total available market size and the share the venture’s product or service has a substantial market in. Preferably the target or established market is in a growing industry that can achieve sales despite existing or likely future competition. This section of the business plan provides the basis of projected turnover which will determine the dimensions of the venture and will influence the amount of finance sought.

Owing to its importance, this section should be prepared first, with time and care being spent collecting market data regarding overall size and growth rates, and presenting facts, figures and their source wherever possible. Concentrate on the market segments which specifically relate to the products or services offered rather than more general analysis, as prospects and trends directly applicable to your business may not be representative of the market as a whole. Extracts from relevant surveys where available or statistics which you have gathered should be appended to the report as supporting information. In situations where either a market is being entered for the first time or a new market is being created, actual experience cannot be used for comparison. Here it is even more critical to undertake relevant research to comfort the venture capitalist regarding the reasonableness of sales projections.

The ‘Market’ section needs to address the following:-

1. Customers

* Who are the existing or anticipated customers for the product or service?

* What is the basis of their purchase decision: price, quality, services, personal contacts or some combination of factors?

* Indicate potential customers who have expressed an interest in purchasing the product or service and why.

* Similarly, indicate potential customers who have shown little or no interest in purchasing and explain why.

* Explain how negative customer responses will be overcome.

* Consider what customers expect in the way of price, quality and service.

2. Market Size and Trends

* What is the total size of the current market for the product or service offered? Indicate the source of the estimates.

* Is the market, expanding, contracting or static? (Discussions with customers, distributors, dealers, agents and sales representatives may prove useful in determining both market size and trends).

* If the intention is to sell regionally, a regional breakdown should be given.

* Indicate the major factors affecting market growth (economic, industrial, political, climatic, population shifts).

* Seasonality and how the effects on the business can be minimized.

3. Competition

* Make a realistic assessment of the strengths and weaknesses of competitive products or services and name the companies which supply them.

* Compare competing products or services on the basis of price, quality, performance, service, warranties and other relevant features.

* Indicate the current advantages and disadvantages of competing products or services and say why they are not fully meeting customer needs.

* Highlight your three or four principal competitors and explain why customers buy from them. Indicate why the venture will be able to compete favorably and take market share from them, and what responses this will provoke from them.

4. Estimated Market Share

* Summarize the features of the product or service which will enable it to be sold in the face of existing and potential competition.

* Highlight customers who have made or are prepared to make purchase commitments and indicate future major customers and why they will become so.

* Based on this customer intent and the assessments made so far in points 1, 2 and 3 above, estimate what share of the market the company is aiming to achieve in the next three years. The anticipated growth of the company’s sales and its estimated market share should be related to the growth of the industry, customers and strengths and weaknesses of competition.

5. Market Strategy

Explain how you intend to achieve sales targets. This should cover overall marketing strategy, pricing distribution, after-sales service and advertising, detailing what is to be done, how it will be done and by whom.

6. Overall Marketing Strategy

This should be developed from market research and analysis and outline the general marketing philosophy and strategy to be adopted.

* Which customers will be targeted for sales efforts, initially and thereafter.

* How customers will be identified and contacted.

* Where the company intends to be positioned versus the competition (i.e. by way of price, quality, response, etc).

* Whether sales will be generated regionally, nationally or internationally, and the timetable involved in graduating from one to another.

7. Pricing

This is a critical aspect as the ‘price must be right’ to allow market penetration, sustain market position and generate profits. If products or services are superior to competitors, investors will be surprised if the price is below theirs. Two things should be remembered here:

i. Costs always tend to exceed expectations (“Murphy’s Law”) and

ii. Price cuts are more acceptable than price hikes.

Since both of these imply pressure on gross margins it is important to demonstrate that the pricing policy adopted will generate net profits after all direct and indirect costs, allowing for possible future price competition.

8. Sales Strategy

How will sales be achieved and by whom?

* Will the company use its own sales force, sales agents, distributors, OEMs (original equipment manufacturers)?

* What incentives will be given to stimulate maximum sales efforts by internal sales people and by third parties?

* What is the longer term intention with regard to an own sales force?

* How are distributors/dealers attracted and chosen and what are the terms of trade?

9. After Sales Service

If the intention is to offer a product which will require services and warranties, indicate the importance of these in the customer’s purchasing decision and how the commitments will be met. Detail any service charges to be rendered and compare your after-sales service with that provided by competitors.

10. Advertising and Promotion

Describe the approach that will be adopted to generate sales leads by creating customer awareness, i.e. exhibitions, trade magazine advertising, direct mail, promotional literature, advertising agencies, etc. A schedule of the costs should be presented in an appendix.

The content of Business Plans will be further covered in subsequent articles by Len McDowall.

© Len McDowall, Integral Capital Group 22nd October, 2007www.integralcapital.com.au



About the Author

Len McDowall has extensive experience in all facets of financial management with a particular emphasis on structuring and negotiating joint ventures and capital raisings. Len McDowall and his partners established the Integral Capital Group (www.integralcapital.com.au) which specialises in mergers and acquisitions, public floatation’s and capital raisings.


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A written plan is essential to any successful business sales strategy

Friday, December 10th, 2010 - by admin - No Comments

Join now to get free access to tips, advice and know how from the world’s top business experts – direct from your desktop. There are hundreds of shows like the one you’ve just seen. Tap into the combined experience of dozens of world leading experts and thousands of other business people. There are also low risk, results based options if you’re looking for more help. Sign up today. To find out more and to join yourBusinessChannel go to www.ybc.tv
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Real Estate Investing: The “Business Plan” and develop a sales strategy – Part II

Friday, August 27th, 2010 - by admin - No Comments

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T8W7WP2JK4GM Lease options are a great concept, but the reality is they are not often in the real world, especially now, because if someone did not get a mortgage a year ago – I think John is the Mortgage Broker – if they do not get a mortgage was a year ago or 18 months, they’re sure as hell is not always present. The total lease-purchase concept now has some problems and some questions.

buy the same reason

, if you wanted to hire someone in and they will say, for five years with the option to buy them at some point, that would be a very logical and valid business plan, I would . think Your private lender would understand that. They would explain to them: “We will hire them, 000 per month, but they have the opportunity to be at a certain point to buy it for X or Y.”

Include marketing materials

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These are hard times, but some helpful advice from a leading expert with a smile on the face of a anyone who feels like theyve been hit a wall in their Business Sales strategy.Join now free access to tips, advice and get know-how from the world’s top business experts – right from your desktop. There are hundreds of shows as you just saw. Tap into the combined experience of dozens of leading experts and thousands of other businessmen. There is also a low risk, results are based options if you need more help. Sign up today. To learn more and to join yourbusinesschannel www.ybc.tv

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Real Estate Investing: The “Business Plan” and develop a sales strategy – Part I

Wednesday, August 25th, 2010 - by admin - No Comments

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The sales strategy of your real estate investment business plan is another big section. You have to really concentrate on that. Finally, you have to be able to sell their properties at a profit. This is your business. You’re going to buy may hold for a while, but ultimately must be able to sell or deliver it makes some kind of exit strategy that makes sense.

Then you have to think through, again, I think we have about this once, which said the lease option. Are you going through a lease option to sell, that is, would you rent the tenants or buyers the option of the property for a year or two or three, but ultimately give them the right to the property at some point after the purchase offer street?
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Secrets to Affiliate Millionaires – 8 Marketing Strategies for your daily solid plan to maximize your winnings!

Wednesday, August 18th, 2010 - by admin - No Comments

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In this article you will discover and learn eight simple steps in the daily solid plan to maximize profits in the home based affiliate business online. You will also learn the secrets of affiliate millionaires for each strategy to maximize your affiliate earning online. With these steps and secrets, you will know what you are to complete each day to earn the value and opportunities for more affiliate commissions, increase every day.

you should 3 articles with keyword rich-write every day for your interest issues. You should then submit those articles on top 10 well-known and high traffic article directories. You can search for and find these article directories of search engines.

The secrets to affiliate millionaires for this strategy are: (1) Write your own original article (2) optimizing your title of the article, and (3) Set your niche keywords in the article correct.

Affiliate Marketing Strategies # 2: Create optimize, and test the pay-per-click (PPC) online advertising campaign.

In this step, you should build, optimize and test the PPC online advertising campaigns. They should concentrate on the daily budget and cost per click (CPC), while the structure of the campaigns. You must also write your PPC visitors from online advertising on your site, lead, where you can add quality content and personal opinions. to remain

The secrets to affiliate millionaires are: (1) into your daily budget, CPC, and return on investment (ROI) (2) to focus on your keywords, ad copy page and write ( 3) try everything you can do in the PPC campaigns.

If you have multiple PPC search engines, it’s a great idea, the CTR and CPC campaigns to check in your PPC search engines. Your prime responsibility in this step is to try to increase the CTR and minimize the CPC in your campaigns.

The secrets to affiliate millionaires are: (1) remove low CTR and high CPC ad group, and (2) maximizing the CTR by researching niche keywords, rewrite the ad copy and re- Design your landing page and (3) Focus on the ad-position with CPC.

blogging online marketing is one of the most effective ways to drive traffic to your website and earn more money on the Internet. In your daily solid plan, you should be the main task for blogging online. You should be blogging every day to your blog. It is also a good idea for your one of three articles, written in the above step, post to your blog.

The secrets to affiliate millionaires are: (1) Post consistency to your blog (2) market and spread your blogs, and (3) comments on other related blogs.

online classified ad is an effective affiliate marketing strategies that will lead to more traffic and earn huge Commission. The most popular online classifieds market in the internet is the Craigslist directory. It is a top world-class online classified ad directory on the Internet. You should have your own classified ad takes place daily in this directory.

The secrets to affiliate millionaires are: (1) write, write high conversion rate of the ad, and (2) and send your online classified ad listings consistency with other directories.

With the articles, you can combine these items in the ebook and submit it to ebook directories on the Internet presentation. You are spreading your reputation, credibility and reliability that the world through this approach. are

The secrets to affiliate millionaires: (1) spread the eBook in the world (2), and others their own affiliate links in the books for the motivation and set (3) create a powerful graphics card for your eBook.

Affiliate Marketing Strategies # 7: Post at least 10 posts about the well-known forums.

Of course, participation in the known groups, such as Warrior Forum is a great place to start with this approach. You can build the relationships with the members in the forums. Moreover, this is one of the most effective ways to increase your reputation, credibility and reliability.

The secrets to affiliate millionaires are: (1) building the relationship with other members in the forums, and (2) be socializing instead of sales.

The last things you need to include in your daily fixed schedule: (a) monitor and (2) to assess the results of the above strategies. To the assessment, you will know which strategies will work for you and you can exert more efforts on it.

The secrets to affiliate millionaires are: (1) Find what strategies are feasible and profitable for your affiliate marketing business, and (2), remove non-viable strategies for your business.

Final thoughts you have learned to follow the example of the daily fixed plan for the success of affiliate marketing entrepreneurs to make the big affiliate commissions online. With these strategies in your daily fixed schedule, there is no doubt that at a Super-Affiliate-entrepreneurs and the big money on the Internet. The secrets of millionaires Affiliate fixed this daily plan are: (1) to be consistent, (2) to be patient, and (3), Self-Improvement. It means that your daily consistency solid plan every day. You will not be rich overnight or in short weeks. Otherwise you have to always improve.

Learn more secrets how to become a wealthy affiliate millionaire. You to discover up-to-date partner information, top profitable recommended online affiliate marketing programs to do to improve effective research continuously your home based business partner, learn how to make the big money online pro from 000 at home via day and participant with other successful affiliate marketing entrepreneurs. You will discover great tips on internet affiliate marketing for your highly successful. You will also save you time and money for your trial & error.

Join Now – Get to the full access to unlimited business and revenue opportunities ideas, detailed reviews of your sales letter, the open criticism your website design, traffic campaign strategies proven to attract buyers and tricks to increase your sales by 400% or more! You will discover proven money-making secrets and immediately increase your sales over 000 per month, or learn more!

Read more valuable articles, news and up-to-date information about Home Based Business Partner of: http://www.zMillionDollars.com/blog . You will develop a richer informative about how to start to discover, to run and grow your affiliate home based business.

* NOTE: An edition in full with author name, contact information, active links and brief bio.

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Marketing Plan – 4 Components of a Marketing Strategy

Saturday, February 6th, 2010 - by admin - 1 Comment


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