From wild idea to wild success – find a niche

We put all of our efforts into pursuing a singular, niche market – overstressed executives.
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This is perfectly natural and all well and good. But if you really want to make more sales with less struggle, you’ve got to shift your mindset and put yourself in your ideal client’s or customer’s shoes. Then talk about what’s important to them.

Make It All About Them
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Last week I attended a social media panel here in Kansas City. Most of the interest and questions surrounded the topic of brand and how to protect it. How do you protect your brand when it comes to social media? That’s a great question and one that Starbucks and Dominos wish they would have asked months ago.

Recently Starbucks and Dominos were both victims of brand sabotage and quickly learned hard lessons about the rate of speed with which a message can spread through social media. Just this last week, Starbucks was notified by a well-known blogger that their Miami location was posting inappropriate photos of their customers on Flickr. Months before that, Dominos had the most popular video on YouTube, but what was in that video was a detriment to a brand they’ve been creating for the last 50 years. Dominos had the video removed and I’m sure Starbucks is in the process of having the photos removed, but what damage was done in the interim?

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Women pack a punch in buying decisions in most U.S. homes, even for big-ticket items such as cars and boats. Companies that repeatedly advertise to men are missing out if they can’t see their brand through the eyes of a lady. However, making the brand too female-specific may turn off your male customers, so be careful to avoid making your female marketing strategy too “pink.”
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One of the best quotes about the importance of advertising is by Stuart Henderson Britt and goes like this: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

At this point in the evolution of business, it should go without saying that some degree of marketing is vital to the success of any business, large or small. But while the necessity of promotion is clear, what are the fundamentals?
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Here’s very interesting article about marketing strategy for your business. Promoting your business isn’t always expensive, all you need is creativity. Enjoy reading!!

While advertising campaigns often focus on highlighting specific products, services, and special offers, promotional campaigns are more about building brand equity. Promotions expose your business to the public eye and help draw in new customers and boost sales. Promotions tell the public that your business exists, and they typically do so in a creative, cost-effective way. For this reason, promotions can be attractive to small business owners with limited budgets.

Some ideas for promotional campaigns include:
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