Article by Lisa Nelson RD

Do you have a content marketing strategy?

You must have a strategy that will take you from where your business is currently to your goal. If you do not outline a strategy you are randomly throwing out content without purpose. This can be a waste of time and money. Not to mention the frustration of spinning your wheels and not seeing your business move forward.

What is your goal?

The first step is to identify your goal. Why are you marketing? What specific action do you want people to take when they see your message?

Are you trying to increase your sales? Increase website traffic? Increase your opt-in page conversions?

What is your strategy?

A common goal of content marketing is to increase website traffic, so let’s use this as an example to outline a strategy. Here are pieces that you may include in your content marketing strategy.

#1 – Develop the content.

Write an article on a topic of interest to your potential clients. For best results from an SEO (search engine optimization) perspective, make your article at least 400 words in length and include a keyword once or twice. Use this article as an example of what I mean. I’m writing on content marketing, which is an area of interest to my clients and the clients I want to work with. My keyword for this article is content marketing and I know I’ve used it more than twice by now! I bet I’m going to have to delete it a few times before it’s accepted by some of the article directories.

#2 – Leverage your content.

Now that you’ve made the time to create a quality article you want to leverage it to it’s fullest. This means repurposing your content to reach as many people as possible and draw them back to your website. Here are options:

Blog Add your article to your blog to go out to your blog subscribers via RSS feed. Article DirectoriesSubmit your article to article directories. Include a resource box at the end of your article to draw people back to your website for more information. TwitterBreak your article down into tweets and schedule to go out to twitter with a link back to the entire blog post on your website. FacebookTake a couple tips from your article and share them on Facebook with a link back to your entire blog post on your website. One new tip per day. LinkedInChange the title of your article into a question, create what I call a ‘teaser’ about your article content and share within appropriate discussion groups on LinkedIn . . . all with a link back to the entire blog post located on your website. Social BookmarkingFor a little added oomph, bookmark your blog posts on social bookmarking sites, such as Digg and Delicious. This can give your website a little added SEO boost. Want an example?

I provide a content marketing strategy for clients and you are welcome to use this strategy to help you outline your own – Content Marketing Strategy. If you want your strategy to be successful you must be consistent, which means making a time commitment to do implement your strategy on a regular basis. If this is a piece you are ready to outsource I’d be happy to assist you.

All the best,Lisa Nelson RDhttp://healthpracticesonline.com

About the Author

Are you ready to reach more clients and increase your income? If so, be sure to access ‘Increase Your Income Online: How to Sell Your Health Services Virtually’ at http://healthpracticesonline.com.

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Businesses are moving at a furious pace to the Internet. Being online is becoming a commodity! Where it used to be “cool” and often expensive to be online has now become “normal”. And if you are a savvy shopper, also pretty affordable. Very soon it will be just unheard of for anyone not to have a www piece of online real state as a business owner.

So what is the result? It is just unbelievably crowded out there. There are more than 7 billion Google searches performed online, 6 billion YouTube videos (as of the date of my research), 156+ billion websites, 110 million Myspace profiles with Facebook right behind at 60 million! And you know what is the kicker? With so much stuff out there most people report they do not even trust content anymore!

It is survival of the fittest at its best out there! You have to think on your feet and have to seize the opportunity to reach your target audience like lightening, and before it strikes! But how?

A solid online marketing strategy that is focused on identifying your target audience and at least 95% content driven. You see, in online marketing your goal with your message is to generate traffic to your site. No traffic, no leads, no sales, no business! And that traffic must be targeted high quality leads looking for what you have to offer and ready to rock and roll on your site with wallet on hand. At least that is what your online marketing strategy should be focused on when those leads are costing you money!

To generate traffic, you must generate interest. And to generate interest you must be a savvy marketer trying to capture your customers attention with irresistible messages that aim directly at their emotional being. The messages must be spread amongst different avenues of delivery and they must be carefully crafted to attract only those prospects that would most likely be interested in what you have to offer.

You cannot focus on just one delivery method only and you cannot just throw an ad online and leave it at that. And well, hopefully you know that you cannot design a message that will sell to everyone! Focused marketing equals higher return. Divide and conquer. If what you sell is available to different audiences, then your marketing strategy should be divided amongst each of those audiences independently and what makes them look. More work, yes, more sales, YES!

Slap and ad online with a picture of your product and loose easily against a wittier competitor that put up an article with valuable information that people can digest, use and apply. Why?

Content online is usually just more attractive than ads mainly because of the sheer number of them popping out at you! And typically online surfers are looking for information and not to be sold on something. Besides, most people don not even look at ads anymore, let alone click on them! Do you?

You must develop a master marketing plan to find your target market, focus on that niche and market away. Here are the top marketing mediums utilized today by savvy online marketing strategists:

- Web 2.0 (social sites like MySpace, Facebook and Youtube)

- Pay Per Click Advertising (Google Adwords, Yahoo)

- Article/Ezines

- Email Marketing

- Press Releases

- Banner Advertising (as long as part of a complete strategy with other forms or marketing)

Focus on 1 or 2 at a time until you become proficient at generating at least 200-300 leads a week to your site. Then move to the next one or two until you master those.

A word to the wise, it is not easy to market online and there will be a learning curve, so buckle down and stick to it. Once you can master 2-3 of these techniques, your traffic will flow steadily. Focus on content, focus on diversity and focus on identifying who your target audience is and market with their needs in mind. Be the ball Danny! Be the ball!

As a marketer, your job is to get people to your site by crafting the ultimate marketing plan. Then it is up to the sales person to convert those customers once they get there. Best-case scenario, you will not have to wear both hats!

Good luck designing your mastermind online marketing strategy!

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Article Marketing strategies . I guess you are with a few of them. But in this article I want to talk about one of the most effective and profitable ways to use your articles published again and again as gurus.

Article Marketing strategies : Secret Gurus Exposed Below. Gather all your best, in relation to certain niche (no matter you have them already or not published). Fill a couple of them in a short 5-7 Page PDF reports. Give them valuable information about the products in your list. Or they sell online separately or as a package. Sending a file and directory ebook maximum exposure to obtain. Do not forget, in the reports that make your affiliate links to even more profits article in less time. Now you know the most important secret of many gurus, the profitability of five-or six-digit income per month. Just copy them and you’re on your way to great success and the huge online profits. And no matter either you are promoting your own products / services or affiliate products. Just Increase your article marketing strategies (author)

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