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your success after the holiday season by learning how the dollar goal still out there! Many online dealers will unwind their sales and marketing activities, believe that they can not overcome the so-called post-holiday slump. However, for those retailers experienced enough to have significant sales target shall continue to have much success can be achieved.
Here’s an overview of post-holiday sales expectations in view.
billion dollars. That is how much consumers spent online between 1 November and 16 December 2007. From 1 January to the end of October, consumers spent 6 billion About 20% of this year’s online business was done in six weeks.
The average for the weeks after Christmas it is expected that approximately € billion (per 2006′s numbers plus the 18% increase over last year’s figures seen so far). While this is only about 60% of the Christmas shopping average of .25 billion dollars a week, it is still a considerable amount.
Why is the post-holiday season is a good time to marketing efforts
has continued the good news: People have to buy after Christmas. This is both to traders and seasonal efforts in customer behavior.
1 The suppliers must get rid of excess inventory vacation. Many suppliers burden of inventory in the weeks leading up to Christmas. You are forced to buy much from excess inventory after the holiday rush is over.
2 People are to complementary products. People bought and received a number of big ticket items over the holidays, and for accessories, looking to go with them. Customers who bought gaming systems look for games and controllers. Customers who bought consumer electronics need cable. DVD, HD-DVDs and BluRay-player needs, HD and BluRay disks to play. Think about what products you can take to supplement the products you sell.
3 The people receive cash as holiday presents. This is money that they now have available to spend on big ticket items they do not get – or products to which they are complementary. Or they can look for interesting products they did not know they wanted before Christmas.
4 Hot products – products that were in the highest demand – were always up in the price range of suppliers and retailers marked. These products are now priced hot clear … or at least back to a normal level
tips for a successful post-marketing holiday
There are a lot of money to be spent there, but what can you do to the attracting spending to your site? Here are some tips for your post-Christmas marketing has taken off.
1 Send your customers a return e-mail and invited them to your website. Keep in touch with your existing customer base. Let them know they run on all actions of your store is. Existing customers have already bought from you – they are more likely buy from you, that they have a pleasant shopping experience. Winning their trust is, you can arrange for them to work to buy more.
2 Create will attract offers, coupons, or business. People love a deal. For example, a serious Sandwich Company just held their “Christmas Special”: two six-inch subs for – which looks like a good deal. Then you look at the menu and see that a twelve-inch sub is 0.99. While we do not recommend perpetuate false economy, this example shows how the prospect can be a “deal” to motivate sales.
3 Continue to advertise and online traffic. Keep your efforts. The pool of active online consumers drops after Christmas, so you must ensure that your store retains visibility. In the process, you will gain the more passive, “window” shoppers. Consider using pay-per-click advertising.
4 Additional resources for the visitors to your website. You must be willing to offer your customers the little extras. Sales in the post-Christmas period are still moved further away, than during the holiday frenzy. It is the extras that keep customers coming to you. In addition to giving a little extra help for your visitors, adding services such as Live Call Live person’s act to your online shop as a label for consumers.
Do your research.
The information you need to be successful at your disposal – often for free. You need only look in the right places. You can pay to the industry to obtain information, or you can try the following thoughts that information for free.
1 Products that are after the holidays differently than before the Christmas best-sellers sell. Visit to see how many of your competitors sites as possible what they sell. Look at the big box sites that sell similar products to your business. Take advantage of the research that your competitors have done in their product selection.
2 Talk with friends and family. Nothing beats the man, if you want to talk details. Word-of-mouth puts you in touch with what consumers want.
3 eBay and Amazon are the two best-selling products published on their systems. This information is free. Take a look and be in the know.
4 Keep your eye out for seasonal products. This miniature MLB Pennant sold pretty well … But baseball season ended months ago. Keep your product range in line with seasonal fluctuations.
5 Christmas is not the only holiday, with sales spikes. Find products that comply with upcoming holidays. Valentine’s Day, Mother’s are July 4, et cetera, all major sales opportunities.
6th Read high-level industrial research. Sites like comScore.com provide raw data and the interpretation of online sales. Visit and have a look at what the market is doing. You get a first hand view of the retail: Use this information to tweak your sales strategy. If sales in a trough across the Internet, you know that consumers are simply not as active – you will need to be more active in driving sales. If online sales figures are at a peak, and your sales are not, then you know you have to make some changes to your marketing tactics or your storefront (new products, more content, etc.).
Conclusion To put it in a nutshell: Do not stop marketing just yet. If you keep your efforts well, you missed your part of the estimated 0000000000 next year online holiday sales. Sales are a year round event. Follow the tips above, and get actively involved in the development of your sales strategy for the New Year.
(All sales figures taken or extrapolated from http://comScore.com/)
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