Read about Nike’s emotional marketing strategy on the emotional marketing blog at: 602communications.com Nike ads have a clever twist in their messages: they replace the classic external foe (a physical threat) with an internal foe – laziness. It showcases a battle that is in most everyone’s head – the battle between complacency and what is good for you. This brings the archetype down to a level that is ultimately relatable to all of us. It is the Nike one-two punch. This Nike ad personifies our self-contempt for our lazy side, and this ad goes on to celebrate our transcendence to action. 18396
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Technology adoption is occurring at an unprecedented rate. As a hyperconnected society becomes acculturated to on-demand, multimedia content across any device, the resulting implications to education and commerce are seismic. This session will explore some of the recent technology shifts and what current behaviors could signal about the future of academia and industry. Allison Cerra is vice president of marketing, communications and public affairs for Alcatel-Lucent in the Americas Region. In this capacity, Cerra oversees marketing strategy and communications and engages with North- and South-American service providers on go-to-market approaches to drive revenue and/or reduce churn. Cerra has more than 15 years of telecommunications experience in marketing, sales and product management functions across service provider and equipment vendor industries. She recently co-authored The Shift: The Evolving Market, Players and Business Models in a 2.0 World, based on an extensive, 18-month primary research study that estimates a 0 billion market opportunity when networks are leveraged as development platforms.
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Tags: Challenge, Nike, WomenCategory : Marketing