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Many would think that revenue management and distribution strategies complement each other automatically. After all, these two deeply intertwined with each other. However, this idealistic perception are best, because in reality the distribution and the hotel revenue management is usually in conflict with each other. If that happens, frustration occurs and this can also hinder the thought process that makes good decisions possible. It is a good thing, the majority of the hotel revenue manager willing to compromise to have to bridge the gap.
In many cases, observed that the resulting frustration of the hotel revenue manager from the fact that the sales department wants to “sell” give the prices at inappropriate times because their bonus as an incentive if they want to reach their quota. This is against the Revenue Manager, the task of maintaining the profit at any time for an optimized the overall well-being of the hotel. While this perception may in some cases be true, it is important to look past this prejudice and look deeper into specific issues. Among those include:
Report discounting – with the strategy of discounting with low market demand to cope can be identified, is an almost automatic reaction for sales staff. It has the standard operating procedure (SOP), since then the demand dropped drastically because of the deep recession was. And if it with travelers who have cut their budgets, set, give Scramble sales people on the lowest price possible. It is important to first analyze the market before drastic discounts. Effective yield management should be given precedence.
The revenue from various profit centers – the sales department is more likely than not to be familiar with the customer behavior. You can really help, the hotel revenue manager in this case by developing the strategy for hotel rates at certain times of the week and the month. The highest demand of business travelers tend to be during the week during the weekend experience preferred by tourists.
building customer – this is a frequent source of tension between marketing and sales managers. Although the revenue managers know the value of the building and maintaining relationships, they can not their first priority in all cases. Meanwhile, sales people usually try to accommodate all client requests at the expense of profitability of the hotel. This must work for the maximization of sales hotel.
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Category : Sales