Domestic Sales of small appliances export industry reshuffle this winter intensified – small applian  

Wednesday, January 25th, 2012 - by admin

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Article by jekky









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Hardware Network HC: Financial turmoil is affecting the entire appliance industry to the Pearl River Delta mainly export-oriented economy, many enterprises, particularly emerging OEM companies like bankrupt miserable. But few days ago saying that “the market value of nine billion Yang Soymilk, even beyond the leading home appliance company Haier.” While this is the industry surviving suspect, but the small appliance industry, adverse economic gains across the board is indeed the envy of the industry.

Turn domestic exports “Fast moving consumer goods as life, small appliance with a lower price, consumers will not be bad and Chibidaigou economic environment.” Dong Ling Po Ketchen Guangdong Electric Group, China Marketing Center, told reporters, general manager of Peng Guangshun by the impact of economic downturn, generally showed a declining trend in home appliance sales, but the performance of small household electrical appliances has been very popular.

Analysts believe that, compared with the large appliances, small household appliances in the amount of funds used on the smaller, consumers will not be too worried about the price. In fact, due to reduction of foreign orders, many export-oriented small domestic appliances business also popular hit, particularly some living entirely on OEM business. “A lot of second and third line brands because not receive orders to close down.”

To industry sources, subject to the export pressures, Shunde many small household appliances enterprises are changing marketing strategies, is no longer the main business only stare in exports, but to reduce the proportion of exports to offensive domestic market, the implementation of both domestic and export sales strategy.

Peng Guangshun told reporters, DF-export income in 2007 reached 40 billion, domestic sales only 150 million yuan. Since last year, Dong Ling hit by fruit Soymilk based, independent brand building initial success, the raw material costs and the rapid increase in labor costs, particularly the financial turmoil sweeping the global situation, Dong Ling still maintained a growth rate of close to 100%. Assistant Pan Weidong

DF-chairman told reporters, how to get rid of weak anti-risk ability OEM business in the international industrial chain in the passive, that is, adhere to independent innovation, and actively promote the OEM to ODM to upgrade.

Increase this year, industry reshuffle “And major appliances than the meager profits, the profits of small household appliances are often 20% to 30%.” According to industry experts, because of the low threshold of small household appliances, high profits, many companies have cut into the industry. “But now the industry’s ‘winter’ small household electrical appliances will also usher in a major reshuffle.”

“Domestic market has been well-known brand of small appliances is occupied, which makes a lot of focus on doing small household appliances enterprises OEM is dead.” Vice president of Marketing Committee of China Hong Shibin appliance that, compared to color TV, air conditioning and other large appliances industry, small household appliance industry is obviously insufficient to withstand risks.

It is reported that a small domestic appliance industry is “Tsann Kuen, the new treasure, and BDO Runda 3 lions led by a group of sheep” of the pattern. “Winter” after the concentration of small home appliances brand will be significantly increased. Pan Weidong also agrees to this view, he said that after 2008 the 5 to 10 years, will be China’s small household electrical appliance market is a watershed period of explosive survival of the fittest, “the brand will be more and more concentration.”



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