Last week I attended a social media panel here in Kansas City. Most of the interest and questions surrounded the topic of brand and how to protect it. How do you protect your brand when it comes to social media? That’s a great question and one that Starbucks and Dominos wish they would have asked months ago.

Recently Starbucks and Dominos were both victims of brand sabotage and quickly learned hard lessons about the rate of speed with which a message can spread through social media. Just this last week, Starbucks was notified by a well-known blogger that their Miami location was posting inappropriate photos of their customers on Flickr. Months before that, Dominos had the most popular video on YouTube, but what was in that video was a detriment to a brand they’ve been creating for the last 50 years. Dominos had the video removed and I’m sure Starbucks is in the process of having the photos removed, but what damage was done in the interim?

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It’s so easy for the confusion to begin when you start talking about advertising, marketing and sales. Truth is most individuals don’t understand the difference. The good news is there is a difference and each of these components have a part to play in the success of a company. Today, I want to clear up the confusion.

I started to see the misunderstanding of these roles when I was spending time browsing and sorting through job listings. It is not uncommon for sales jobs to be listed in the marketing jobs classifications and the same was true when it came to jobs that pertained to advertising.

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If your business needs a boost, think about forming your own brainstorming group with other like-minded business owners in your area to come up with fresh marketing and management ideas.

Certainly everyone is in business to make a profit, and it might sound strange to sit down with people you view as potential competition to share notes. But everyone can benefit from banding together to form your own “brainstorming village.” You’ll generate new ideas, find out what works and what doesn’t, and learn you’re not in this alone.
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Women pack a punch in buying decisions in most U.S. homes, even for big-ticket items such as cars and boats. Companies that repeatedly advertise to men are missing out if they can’t see their brand through the eyes of a lady. However, making the brand too female-specific may turn off your male customers, so be careful to avoid making your female marketing strategy too “pink.”
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One of the best quotes about the importance of advertising is by Stuart Henderson Britt and goes like this: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

At this point in the evolution of business, it should go without saying that some degree of marketing is vital to the success of any business, large or small. But while the necessity of promotion is clear, what are the fundamentals?
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You may need a growing client list now more than ever before. But if your inflow of cash is down, it may seem tough, even unwise, to put your hard-earned dollars toward marketing. But less marketing can lead to fewer clients.

So what can be done? A lot, actually. Here are six ways to market
your business without having to shell out too many of those valuable greens.
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Kids are a unique market. They have a significant impact on the success of many businesses despite the fact that they spend little or no actual money. You need to market to them carefully because the final decision makers tend to be mom or dad.

One of the strengths of companies that market
successfully to children is remembering that, despite modern innovations in technology, the basic wants and needs of kids have not changed very much over the years. Kids want to fit in with their peers, be popular, and be entertained.
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The most important part of the sales process is questioning. Presenting without questioning, and questioning adequately, is like buying a gift for someone you know absolutely nothing about–your choice will likely be way off target, and result in disappointment for you and them.

Here are a collection of tips and ideas to use in your questioning.
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As a sales representative or manager, you certainly have first-hand knowledge of how competitive business is today. While you realize the importance of offering new products or services and value the name-recognition for a firm, you know more is needed.

Even with a good company reputation and a steady flow of referrals, it takes much more to gain a competitive advantage and increase sales. Here are a few strategies to help put you in the best position.
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Here’s very interesting article about marketing strategy for your business. Promoting your business isn’t always expensive, all you need is creativity. Enjoy reading!!

While advertising campaigns often focus on highlighting specific products, services, and special offers, promotional campaigns are more about building brand equity. Promotions expose your business to the public eye and help draw in new customers and boost sales. Promotions tell the public that your business exists, and they typically do so in a creative, cost-effective way. For this reason, promotions can be attractive to small business owners with limited budgets.

Some ideas for promotional campaigns include:
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